Tata Group moved down to 103rd position from 82nd last year in the Brand Finance Global 500 2017 report. The $100 billion conglomerate has been badly shaken by a bruising months-long fight between former Chairman Cyrus Mistry, ousted in October last year, and patriarch Ratan Tata.
Among other Indian brands, Airtel has improved its ranking to 190 from 242 last year, Life Insurance Corporation (LIC) stood at 222 from 283, and IT major Infosys ranked at 251 from 301 in 2016, the report said.
The list was topped by the tech giant Google followed by Apple. Google is now the world's most valuable brand with a value of $109 billion from $88 billion last year. Apple's loss has been Google's gain. Apple has for the last five years held sway as the world's most valuable brand. Its brand value fell to $107 billion this year from $145.9 billion in 2016.
"Apple has struggled to maintain its technological advantage, with new iterations of the iPhone delivering diminishing returns, while the Chinese market is now crowded with local competitors. Apple has been living on borrowed time for several years by exploiting its accumulated brand equity. This underlines one of the many benefits of a strong brand, but Apple has finally taken it too far," said David Haigh, CEO of Brand Finance.
Amazon has maintained its third position with a growth of 53 per cent in its brand value. The firm is growing strongly as it continues to both reshape the retail market and to capture an ever larger share of it, the report added.
Social-networking giant Facebook, which has gained from India's 4G tariff war among telecom companies, moved higher to the 9th spot from 17th last year with its brand value rising by 82 per cent.
Interestingly, China's tech brands Alibaba, WeChat and Tencent have witnessed a massive growth in their value by 94 per cent, 103 per cent and 124 per cent respectively.
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